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This paper argues that John McDowell's conceptualism distorts a genuine phenomenological account of perception. Instead of the seemingly forced choice between conceptualism and non-conceptualism as to what accounts for perceptual and discursive meaning, I provide an argument that there is a preconceptual intelligibility already in the perceptual field. With the help of insights from certain nonconceptualists I sketch out an argument that there is a teleological directedness in the way in which latent order and structure can be discriminated at the level of perceptual content. This content can then be brought to discursive, conceptual clarity by understanding in such a way that it is guided by the order already discovered in perception. With the help of Husserlian phenomenology of perception, I argue that the fundamental roots of epistemic normativity lie in the discriminating intelligence or mindedness operative below the level of the explicitly conceptual. By preconceptual is meant the directedness of explication of the structures present in the sensory manifold toward fully explicit conceptual judgments.

DOI: 10.1007/s11007-013-9279-4

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