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(2019) Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan.
The first chapter serves as an introduction to the book elucidating its purpose and objectives. It specifies philosophical and methodological foundations for the research study. Furthermore, it provides a comprehensive review of the research approach and the methods employed for collecting and analyzing the data. Lastly, it presents a historical overview starting from women's suffrage movement, showcasing the origins of gender in political marketing.
Publication details
DOI: 10.1007/978-1-137-60171-1_1
Full citation:
Sanghvi, M. (2019). Gender in political marketing in the United States, in Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan, pp. 1-19.
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