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(2010) Media Psychology 13.
Transportation and need for affect in narrative persuasion
A mediated moderation model
Markus Appel, Tobias RICHTER
pp. 101-135
Publication details
Full citation:
Appel, M. , Richter, T. (2010). Transportation and need for affect in narrative persuasion: A mediated moderation model. Media Psychology 13, pp. 101-135.
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