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The big bang idea is not only a dominant idea in cosmology but also a very successfully idea out of cosmology. Although sometimes just in metaphorical sense, the big bang idea is present, since some decades, in a variety of domains such as natural sciences, humanities, social sciences, arts, and it also has a great acceptance by the general public. Furthermore, the term Big Bang has become increasingly popular and currently it is often used with very different purposes, including commercial purposes, in contexts that have nothing to do with science, such as music, television, cinema, circus, house decoration, food, and other unexpected domains. Proposed by Gerald Holton, thematic analysis is a useful tool for studying cases like this, because it identifies and describes elements that cross and connect all areas of knowledge and culture in general (the themata) and thus can help to understand the reception, appropriation and use of certain ideas in different but contemporary disciplinary and cultural contexts, which may be involved in intellectual fashions and in styles of thought of one particular time.

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