Repository | Book | Chapter
(2019) Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan.
Starting with a synopsis of the political marketing discipline, this chapter explicates why it is essential to study gender, and specifically women in politics from a political marketing perspective. The chapter uses examines the voids among theoretical perspectives in political marketing. It uses primary data to showcase the various gender-based issues female politicians face though a marketing and branding lens. The interpretation is broken into three themes: gender performance, gender bias, and gender hierarchies and power dynamics.
Publication details
DOI: 10.1007/978-1-137-60171-1_2
Full citation:
Sanghvi, M. (2019). Issues facing women in politics in the United States, in Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan, pp. 21-60.
This document is unfortunately not available for download at the moment.