Repository | Book | Chapter
(2013) Branded spaces, Dordrecht, Springer.
Heimatklänge
the conceptual design of branded spaces by means of sonic branding
Sonja Kastner
pp. 167-177
"If you don't have anything to say, sing it." David Ogilvy (Ogilvy 2007: 111)I would like to begin with this quotation of the famous advertising expert and copywriter David Ogilvy to draw the readers´ attention to an aspect of branded spaces we normally perceive unconsciously. But sounds do have an immense impact on our perception and evaluation of brands, be it in a positive or in a negative way. What does sonic branding mean? Sonic branding is the design of a brand identity by means of sound. As a part of the corporate design, sonic branding provides a brand with characteristic and distinctive sounds.
Publication details
DOI: 10.1007/978-3-658-01561-9_11
Full citation:
Kastner, S. (2013)., Heimatklänge: the conceptual design of branded spaces by means of sonic branding, in S. Sonnenburg & L. Baker (eds.), Branded spaces, Dordrecht, Springer, pp. 167-177.
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