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(2018) Quantitative semiotic analysis, Dordrecht, Springer.
Eye-tracking measuring is developing in areas such as marketing, aeronautics, video game development and the cognitive sciences (Baccino and Colombi 2000; Traore et al. 2015; Boullier et al. 2009; Coello 2014; Horsley et al. 2014). These devices open up new research perspectives in the study of visual perception and human behaviour, such as reading strategies.
Publication details
DOI: 10.1007/978-3-319-61593-6_5
Full citation:
Cholet, C. (2018)., Images as utterances and as multimodal perceptual experiences, in D. Compagno (ed.), Quantitative semiotic analysis, Dordrecht, Springer, pp. 101-120.
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