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(2018) The American Journal of Semiotics 34 (3-4).
pp. 263-271
Publication details
DOI: 10.5840/ajs2018343/445
Full citation:
Pelkey, J. , Pereira, M. (2018). Introduction: applied brand semiotics. The American Journal of Semiotics 34 (3-4), pp. 263-271.
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