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(2018) The American Journal of Semiotics 34 (3-4).

Legendary brands and economic value

a semiotic approach

Kristian Bankov

pp. 273-291

Publication details

DOI: 10.5840/ajs201913142

Full citation:

Bankov, K. (2018). Legendary brands and economic value: a semiotic approach. The American Journal of Semiotics 34 (3-4), pp. 273-291.

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