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(2009) New realities, Dordrecht, Springer.
Mapping network consciousness
syncretising difference to co-create a synergy-of-synergies
John Backwell , John Wood
pp. 30-33
The paper describes a new approach to "ecological design' that uses metadesign practices to enhance the potential of humanity, nature, techné and language. This cultivates mutually beneficial "synergies' to avoid the parsimonious image of some "sustainability' discourse. Synergy naturally pervades across all levels, including the interactions within collaboration. Our research has shown that, in order to achieve a high level of creative synergy within teams of specialist designers, it is important to select members who represent a sufficient diversity of cognitive styles, linguistic structures, knowledge bases, viewpoints and experiences (cf. Belbin, 1993). This is because "difference' is the fundamental basis from which new ideas are generated, bisociatively. But because heterogeneous teams are highly complex and emergent they are extremely volatile and sensitive, and thus are averse to hierarchical, top-down modes of management.
Publication details
DOI: 10.1007/978-3-211-78891-2_6
Full citation:
Backwell, J. , Wood, J. (2009)., Mapping network consciousness: syncretising difference to co-create a synergy-of-synergies, in R. Ascott, G. Bast, W. Fiel, M. Jahrmann & R. Schnell (eds.), New realities, Dordrecht, Springer, pp. 30-33.
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