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Key references

Marcel Danesi

The semiotics of the mass media

2015

in: International handbook of semiotics, Dordrecht : Springer

Open Access Link
The theory of opposition revisited

2009

in: Structuralism(s) today, New York : Legas

Towards a standard terminology for (bio)semiotics

2007

in: Introduction to biosemiotics, Dordrecht : Springer

Open Access Link