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COPR BookmarkLink
194438

Palgrave Macmillan, Basingstoke

2014

284 Pages

ISBN 978-1-349-46964-2

Humanism in Business Series

Humanistic marketing

Edited by

Richard Varey, Michael Pirson

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Publication details

Full citation:

Varey, R. , Pirson, M. (eds) (2014). Humanistic marketing, Palgrave Macmillan, Basingstoke.

Table of Contents

Introduction

Baker Michael; Varey Richard

1-15

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Where marketing causes trouble

Stoeckl Verena E.; Luedicke Marius K.

19-28

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Re-affirming the prevailing order?

McDonagh Pierre; Kilbourne William E.; Prothero Andrea

29-38

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What is critical marketing studies?

Tadajewski Mark

39-52

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Rehumanizing marketing (and consumer behaviour)

Wooliscroft Ben

53-58

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Wants vs. needs

Dierksmeier Claus

59-83

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Marketing for mortality?

Hamilton Kathy; Trebeck Katherine

84-97

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Criminal marketing

Bagelius Nils; Gummesson Evert

98-112

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Can society nurture humanistic marketing?

Jafari Aliakbar

113-125

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How is humanistic marketing possible?

Firat A. Fuat

126-133

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Fusing back the human, radically

Dholakia Nikhilesh

137-149

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Translating anthropological consumption theories into humanistic marketing practices

Gopaldas Ahir

150-163

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Well-being marketing as humanistic marketing

Yu Grace B.; Lee Dong-Jin

164-175

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Constructive engagement, macromarketing, and humanistic marketing

Shultz Clifford J.; Shapiro Stanley J.

176-191

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Wisdom as excellence in commitment to the humanistic marketing practice paradigm

Kadirov Djavlonbek; Varey Richard

192-203

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Power to the people

Boysen Anker Thomas

204-215

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Responsible advertising for sustainable development

Desmarais Fabrice; Fernandez Sauveur; Gancille Jean-Marc

216-230

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Sustainable marketing through the natural step

Martin Diane M.; Schouten John W.

231-243

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Social networks and marketing happiness?

Vos Ed; Varey Richard

244-256

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Social business

Baker Michael

257-273

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Closing commentary

Varey Richard; Pirson Michael

274-279

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