Repository | Book | Chapter

(2013) The edusemiotics of images, Rotterdam, SensePublishers.
In Jerome Bruner's famous empirical study in the field of cognitive psychology participants were presented with a set of cards for the purpose of the so-called concept attainment task. The findings, however, did not match the experimenters' expectations. The cards were in due course interpreted by the participants, but not according to the logic anticipated by the researchers. In fact, as a result of the experiment, the study's subjects were proclaimed to be "plainly involved in forming "dramatic hypotheses' … They … were not "processing" the cards in the analytic way. …They were constructing narratives and, like good literary critics, looking for metaphoric kinship between them" (Bruner, 1986, p. 92).
Publication details
DOI: 10.1007/978-94-6209-055-2_4
Full citation:
Semetsky, I. (2013). The language of images, in The edusemiotics of images, Rotterdam, SensePublishers, pp. 67-94.